How many Google reviews does a clinic need?

The short answer

There is no fixed number. What matters is having more recent reviews than the clinics you are compared with, a steady flow of new ones, and a reply to each. A clinic whose last review is months old looks quieter than it is.

Count, recency and replies

Patients look at three things: how many reviews there are, how recent the latest ones are, and whether anyone replied. A clinic with fewer reviews that are recent and answered often looks better than one with many old ones.

How to find your own number

Search your main treatment and your area on Google Maps, for example “dentist in Kothrud”. Note the review count and the date of the latest review for the top three clinics. That is who you are compared with, and that is your target.

How to get more

Ask every satisfied patient, at the moment they are pleased, and make it easy with a direct link to your review form. Then reply to each review, good or bad.

What not to do

Do not buy reviews, write your own or offer anything in return for one. Google’s rules forbid it, and patients can tell.

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