How fast should a clinic reply on WhatsApp?

The short answer

Within minutes, and ideally within seconds. Someone who messages a clinic has often messaged another one too, and tends to go with whoever answers first. After hours matters most, because that is when people have time to enquire.

Why speed matters

An enquiry is at its warmest the moment it is sent. An hour later the person is back at work, or has heard from another clinic.

What a good first reply does

It thanks the person, asks one question about what they need, and offers a next step. It does not send a rate card. In one enquiry at Glam Korean Skin Studio, a patient asked about scars from an old injury. The reply asked how old the scars were and offered a consultation so the doctor could see them. She booked, and went on to start a ₹60,000 treatment plan.

After hours

Many enquiries arrive in the evening and at night. If the first reply waits until morning, it is competing with every clinic that answered sooner.

How Concierge handles it

Concierge replies within seconds at any hour, inside the WhatsApp Business app your team already uses. It asks about the treatment and timing, follows up if the person goes quiet, and books the consultation. It gives no medical advice.

Test your own clinic

Message your clinic’s WhatsApp after closing time from a number it does not know, and time the reply.

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