What schema is
Schema is structured data added to a page’s code. Visitors never see it. Search engines and AI tools read it to learn, without guessing, that this page is about a dental clinic in Bandra, that Dr. Rao practises there, and that it is open until 8 pm.
Which kinds a clinic needs
- The clinic itself: MedicalBusiness, or the type for your specialty.
- Each treatment: MedicalProcedure or Service.
- Questions and answers: FAQPage.
- Each doctor: Person, with qualifications.
What it changes
Pages with schema are easier for Google and AI tools to quote correctly. It does not change how your website looks.
How to check your own site
Paste a page’s address into Google’s Rich Results Test. It lists the schema it finds, and any errors. If it finds nothing, the page has none.
Find out where your business stands.
See if Google's AI cites your business.